General Sessions

Big Brand Consumer Marketing – The Game-Changer for Healthcare Services Innovation
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John Sculley is one of America’s best-known business leaders with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. His success stories include telecommunications, financial services, healthcare, high technology, Internet services, consumer marketing, and outsourcing services.

His keynote presentation will uniquely describe how big brand consumer marketing will be a game-changer for health care services innovation in much the same way that it has been for information technology innovation.

Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 armed with a Wharton MBA he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” with Pepsi Generation and the Pepsi Challenge taste tests and the development and launch of the first plastic soft drink bottle that together dethroned Coca-Cola. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO.

In 1983, Apple founder Steve Jobs persuaded Sculley to transfer his consumer marketing talent to personal computers, with the now famous question, “Do you want to sell sugar water for the rest of your life or come with me and change the world?” In April, l983 Sculley joined Steve Jobs and became CEO and President of Apple.

Since leaving Apple, Sculley has earned a reputation for investing in, and mentoring early stage entrepreneurs who want to create transformational companies. Today, John Sculley’s portfolio companies are MDLive, 3Cinteractive, Watermark Medical, Openpeak, XL Marketing, and NextSource. Sculley newest investments are Pivot, InflexionPoint Acquisition Partners, and X10 Credit, Audax Health Solutions, and Misfit Wearables.


John Sculley
Business Leader and Entrepreneur

Election Day Preview
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With perhaps the most important election in a generation taking place just a month after the SIIA conference, a leading political commentator previews what to expect in the race for the White House as well as for key congressional contests across the country.


Stephen Hayes
Fox News Political Commentator
Senior Writer
The Weekly Standard