Alan Cohen
Chief Strategy Officer and Co-Founder

Alan Cohen is Chief Strategy Officer and Co-Founder of Liazon, operator of the industry-leading private benefits exchange for businesses across the U.S. A pioneering solution in private benefits exchanges, Liazon’s Bright Choices® Exchange, as well as its private-labeled brands, empowers employees to buy the benefits they really need while enabling employers to control costs through a defined contribution funding strategy. Now, the inefficient one-size-fits-all approach to employee benefits has been revolutionized with greater choice and innovative technology to help consumers make the right coverage decisions.

At Liazon, which was acquired by Towers Watson, now Willis Towers Watson, in 2013, Alan is responsible for leading the development of the award-winning Bright Choices Exchange, as well as leading exchange product strategy. Prior to Liazon, Alan was a CEO and Co-Founder of Online Benefits, the nation’s leading benefits management and communication technology firm, where he was in charge of leading Online Benefits through its sale to A.D.A.M., and then served as President of A.D.A.M. Prior to Online Benefits, he worked in the insurance industry for Prudential, Mass Mutual, CIGNA, and managed an insurance brokerage.

Alan is often sought out for his expert commentary on private and public exchanges, their role in the new health care landscape and their effect on businesses. He has appeared in Bloomberg/BusinessWeek, The New York Times, USA Today, Inc., AIS Health, Employee Benefit News, and AM Best.

Alan holds a BA from Cornell University, a MBA from Columbia Business School and a MBA from London Business School, where he won the Award for Academic Excellence.

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